Lightpoint Global is a custom software development company of 100+ dedicated experts, armed with the latest tech capabilities to move the companies we work with to an absolutely new level. We make IT easy and are proud of it.
We deliver software applications to clients from different verticals and of different sizes across EMEA and the USA. Our architects have years of experience in building publishing, manufacturing, financial and healthcare software. The team provides full-cycle web development services to make your digital transformation more convenient and streamline a product's time-to-market process.
At our company you can work on the projects in the fields of Fintech, Healthcare, Martech, Publishing, corporate portals and internal laboratories.
We are looking for an experienced Marketing Manager to help us promote our business.
What we expect:
- 2+ years of experience as a Marketing Manager;
- knowledge of current trends and possession of marketing tools;
- understanding key outsourcing marketing metrics and real successfull cases of improving them;
- experience in using email marketing tools, LinkedIn, Sales Navigator and etc;
- basic knowledge in SEO, Google Analytics;
- nice to have experience in setting up PPC campaigns;
- English Level: B2+.
What you will do:
- market analysis, collection of information about the TA, business segmentation, filling the internal database;
- building marketing strategy, implementation of marketing activities and campaigns (inbound, outbound outreach);
- finding new acquisition channels and scaling up existing one;
- сreate and implement methods to increase conversion, improve the pipeline and user adaptation;
- participation in presale phase, qualification of prospects;
- management of Marketing materials and Internet promotion, including writing and it's publication.