Building an engaged audience
An engagement tool used by some of the world’s most famous media companies, focusing on making using clients’ sites immediately rewarding and facilitating multiple modes of interaction with clients’ content.
Delivered to the client as a user engagement module, designed to be integrated into any infrastructure and to share data with subscription management, user analysis, payments, support and other modular elements of a comprehensive user engagement platform.
A key component of a comprehensive user engagement platform
Used by:


Digital publishing challenges: data, customers, advertising, targeting
Creating a user engagement system
Key features of the system
Key features include:
- Conversion optimization and flows
- User behavior analysis, measuring content views, prediction likelihood to subscribe and unsubscribe, and more
- Personalized content recommendations
- Marketing campaign design and targeting
- Content management
- Newspaper information storage
- Retention and acquisition campaigns, customizable for company strategy
- Deep client site integration
- Branding
- Integration with Facebook Articles, Google AMP
- Registration
- User recommendations based on users’ interests
- Single Sign-On integration
- Integration with subscription access tools
Platform features include:
- Permissioned access to resources both inside and beyond the system
- Data processing powered by Machine Learning
- Performance monitoring of the user engagement module
- Multiple integrations across industry-standard tools
- Contemporary technology stack
- Intruder detection and blocking system
- Subscription activity monitoring
Lightpoint built the system with:
Tech stack:
Microsoft .NET Framework 4.6
JavaScript / TypeScript
HTML
CSS
C#
Python
Go
Node.js
Microsoft Azure
Google Cloud
Results: predictable revenue and subscription growth
The system was delivered to the client as a solution to the key challenges faced by publishers engaged in digital transition, digitally native or building out digital arms of an extant offline business.
Its success was far greater than forecast, such that our initial client was promptly acquired by a major player in the space, largely on the basis of the competitive advantages and ease of use offered by this system. Customers reported 30% increases in new subscriber numbers, and significant growth in predictable, repeating revenue as permanent subscriptions increased