E-commerce platform for a Jewelry Retailer

E-commerce platform for a Jewelry Retailer

Software for jewelry store that’s easy to set up, versatile, scales effortlessly and performs well in search and content marketing

We created a web-based, device-agnostic e-commerce platform for a jewelry store that allows attracting, converting and retaining customers.

Key facts

  • Offline mode
  • Built-in CMS
  • Automated business processes
  • Payment system integrations
  • Social media integrations
  • Integrations with marketing tools and analytics
  • Convenient catalog with a large number of filters

Putting the customer at the heart of E-commerce

The ecommerce space lacks joined-up solutions that let businesses build real buyer journeys into their software. In particular, ecommerce businesses struggle with:
Visitor and customer identification
Identifying visitors across multiple sessions is vital to construct funnels that convert, and ecommerce businesses especially need persistent identities to deal with both conversion and abandonment.
Nurturing customers
Many ecommerce customers aren’t ready to buy straight away. A successful platform must integrate with nurturing tools like email and social media, as well as with analytics that guide nurturing campaigns.
Conversion optimization
Optimizing onsite conversions is one of the biggest differentiators between successful ecommerce businesses and those that struggle. The tools to do it include easy-to-use, comprehensive CMS, analytics access and integration between database and storefront.
Tech selection
Many ecommerce stores go through multiple tech stacks as they grow. Not every tool scales well or meets changing needs, so a great platform has to be adaptable and integrate with the largest possible number of ecommerce tools.
Platform type
Ecommerce platforms are divisible based on who can sell: marketplaces like Amazon and eBay let anyone join as a seller while stores allow only the owner to sell. This rigidity prevents businesses from evolving their business models as they explore their market.

The project

We created a Europe-based ecommerce platform that allows both traders and buyers to register, with a core focus on the Scandinavian and DACH regions — markets that are currently underserved by the previous generation of ecommerce solutions.

Key features of the system

Payments integrations
Integrated with key payment providers including Paypal and 2Checkout, as well as card payments and Stripe.
Layered navigation
Makes it easy to find products based on category, price, and other attributes, accelerating product search.
Catalog management
Toolkit to let sellers manage their catalogs, letting them organize, standardize and publish product data strategically.
Customizable checkout flows
Checkout flows have a massive impact on conversion and retention, so we made it easy to customize them to maximise revenue and satisfaction.
Offers and analysis are built into marketing campaign design, allowing automated launch and monitoring.
Single-click login and registration
Login and register with a single click, including Google and social login, to accelerate access and encourage return visits.
Personal data management
Users manage their own data inside their customer accounts, helping ensure compliance with strict EU data laws like GDPR.
Cross sell and upsell via product feed
Personalized product feeds deliver upsell and cross-sell opportunities to users as they browse, shop and manage their accounts.
Integrated lead nurturing
The system integrates with lead nurturing tools such as email and social media, as well as analytics platforms to design more effective campaigns.
Persistent cross-session identity
Users retain a persistent identity across devices and sessions, even after cache purging, leading to cleaner data and more effective funnels.

Lightpoint built the system with:

2 full-stack developers, 1 QA, 1 project manager

Tech stack:

.NET 4.0 (C#)
Entity Framework
JavaScript / jQuery
MSSQL 2005
Visual Studio 2010


We delivered the working jewelry store web development solution to our client: once in use its user base grew over 100% year-on-year, helping drive revenue and grow multiple marketplace-based small businesses as well as burgeoning platforms.

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