Customer Data Platform Development

Lightpoint team provides custom web app development services and builds bespoke Customer Data Platforms from scratch to meet individual requirements of each business. Solutions we deliver empower businesses with deep understanding of their customer base, enabling them to make data-driven decisions, improve customer engagement and satisfaction.

Our development process addresses data security and compliance aspects to ensure that customer data is handled responsibly and in accordance with data protection regulations.

What is a customer data platform?

A Customer Data Platform (CDP) is a software system that collects, integrates, and manages customer data from various sources to create a unified and comprehensive customer profile. The primary goal of a CDP is to provide businesses with a single, centralized view of each customer, which can be used for marketing, analytics, and personalized customer experiences.Explore some key opportunities CDP can offer.

Data Integration

Connecting to various data sources like websites, mobile apps, CRM systems, email platforms, and more, allowing seamless data integration.

Unified Customer Profile

Creating a unified and comprehensive customer profile by merging data from different sources, providing a single view of each customer.

Real-time Data Updates

Continuous update of customer profiles in real-time to reflect the latest interactions and changes.

Data Cleansing and Deduplication

Ensuring data accuracy by resolving duplicate records and cleansing inconsistent or outdated data.

Audience segmentation

Segmentation of customers by various criteria, such as demographics, behavior, interests, and engagement level.

360-Degree Customer View

A holistic view of the customer's interactions, transactions, and engagement across multiple touchpoints.

Data Analytics and Insights

Deriving insights from customer data, helping businesses understand customer behavior, preferences, and trends to optimize marketing strategies.

Cross-device Tracking

racking customer interactions across different devices, enabling businesses to gain a complete view of customer journeys and engagement across platforms.

Marketing Automation

Integration with marketing automation tools to streamline campaign execution and deliver personalized content at the right time.

Campaign Management

Executing targeted marketing campaigns directly from the CDP platform.

Real-time Personalization

Dynamic adjusting content and recommendations in real-time based on customer behavior and preferences.

Lead Generation and Conversion

Identifying potential leads and optimize the conversion process by tailoring marketing efforts to match customer interests and preferences.

Customer Data Issues We Help to Resolve

Customer Data Platforms we develop can effectively solve several major challenges that businesses can encounter. Some of the key issues we help to address include:

No Unified Customer View

We help create a single, centralized customer profile by integrating data from various sources. This unified view allows businesses to understand each customer's interactions, preferences, and purchase history across multiple touchpoints.

Ineffective Marketing Campaigns

We enable targeted and data-driven marketing campaigns, ensuring that businesses can deliver relevant and personalized content to specific customer segments.

Manual Data Management

We assist in automating data integration and processing, reducing manual efforts and streamlining data management tasks, leading to increased operational efficiency.

Inaccurate and Duplicate Data

We create CDPs that cleanse and deduplicate customer data, ensuring data accuracy and reducing the risk of sending conflicting messages to customers.

Limited Cross-device Tracking

We allow businesses to track customer interactions across devices, providing a holistic view of customer journeys and engagement.

Issues with Data Privacy and Compliance

We ensure that customer data is handled responsibly and in accordance with privacy laws, mitigating the risk of data breaches and legal consequences.

Customer Data Platforms For Various Industries (Who we create CDPs for)

Customer Data Platforms can be applied in various industries. In reality, any industry that collects and manages customer data can benefit from implementing a CDP to enhance their customer relationships and marketing efforts. Below are just a few examples:

Retail

Retailers can use CDPs to consolidate customer data from various online and offline channels, enabling personalized recommendations, targeted promotions, and seamless omni-channel experiences.

E-commerce

E-commerce businesses can leverage CDPs to track customer behavior, optimize product recommendations, and deliver personalized shopping experiences, increasing customer satisfaction and conversion rates.

Banking and Finance

Financial institutions can use CDPs to gain a comprehensive view of customers' financial behavior and preferences, enabling personalized financial advice and targeted marketing of financial products and services.

Hospitality and Travel

The hospitality industry can utilize CDPs to enhance guest experiences by delivering personalized offers, loyalty programs, and targeted marketing for hotel bookings and travel packages.

Healthcare

CDPs can assist healthcare providers in managing patient data, improving patient engagement, and delivering personalized healthcare experiences and communications.

Telecom

Telecom companies can use CDPs to understand customer preferences and optimize customer support, product offerings, and targeted promotions for various telecom services.

Automotive

CDPs can help automotive companies gather customer data from various touchpoints to offer personalized marketing, maintenance reminders, and improved customer service.

Media and Entertainment

Media and entertainment companies can utilize CDPs to understand audience preferences, deliver personalized content, and optimize marketing efforts to boost engagement and viewership.

Technology

Technology companies can use CDPs to better understand their customers’ challenges, deliver personalized offers, and improve customer support and satisfaction.

Education

Educational institutions can leverage CDPs to manage student data, enhance student experiences, and provide personalized educational content and offerings.

How we develop Customer Data Platforms

Customer Data Platform development process involves creating and building the technology infrastructure that enables correct collection, integration, and management of customer data from different distributed sources.
These are phases our development process comprises:

Patient Demographics

Building mechanisms to gather data from multiple sources such as websites, mobile apps, CRM systems, social media platforms, and more.

Data Processing:

Processing and transforming raw data into usable formats, resolving duplicates, and ensuring data accuracy.

Data Unification:

Creating a unified customer profile by integrating and consolidating data from different sources, providing a single view of each customer.

Real-time Updates:

Implementing functionalities to ensure that customer profiles are constantly updated in real-time or near-real-time to reflect the latest interactions.

Segmentation and Personalization:

Incorporating features that allow businesses to segment customers based on specific attributes, behaviors, or preferences for targeted marketing efforts.

Analytics and Reporting:

Developing analytical capabilities to extract insights from customer data, helping businesses make data-driven decisions and improve marketing strategies.

Security and Compliance:

Ensuring data security and compliance with relevant data protection regulations to safeguard customer information.

Our Portfolio

As a software product development company we’ve already built a great number of cutting-edge web-based solutions like CDPs, customer engagement platforms for diverse industries. In our portfolio you’ll find a wide range of customized software solutions tailored to our clients’ unique needs.

Website Visitor Identification Software for a Marketing and Sales Automation Corporation

E-commerce platform for a Jewelry Retailer

Development of a Data consolidation and analytics platform for a US analytical agency

Self-Service Portal for Publishers

How We Work

As a full cycle software development company, we synchronize our development approach with our clients’ business goals and project nuances to deliver the right solution in the right time. Explore our engagement models, and choose which one works best.

Verticals

Our team possesses a solid expertise in these industries, which helps us to build solutions that reach maximum ROI by adapting software capabilities to market context

E-Publishing

Customer data platforms that we develop for the publishing domain enable centralized data management, readers segmentation, personalized content delivery, real-time insights, and omni-channel engagement to optimize content strategies, increase engagement, and drive revenue growth.

Healthcare

We develop customer data platforms that enable data integration from various sources, patient profile consolidation, personalized care recommendations, data security measures, and analytics to optimize patient engagement, treatment plans, and healthcare outcomes.

Fintech

For the fintech domain, we build customer data platforms that streamline data management, personalized financial insights, targeted product recommendations, real-time customer support, secure data handling, and data-driven analytics to enhance customer experiences and drive financial decision-making.

Martech

Our customer data platforms offer martech domain unified data management, audience segmentation, real-time customer engagement, personalized messaging, omni-channel marketing automation, and data analytics to optimize marketing strategies and deliver personalized experiences for customers.

The Lightpoint difference

We possess deep knowledge and skills as well as the necessary technology experience to ensure the developed software aligns with real-world clinical workflows and user expectations. Let us present some of them here.

Focus Experience

We specialize in building complex data management and marketing platforms. Our team has hands-on experience in development of data transfer, processing, and integration solutions.

Data Security and Integrity

We prioritize robust security measures to protect customer data and ensure seamless consolidation of data from various sources as well as well-arranged data storage.

Scalability and Flexibility

We develop scalable SDPs to handle growing data volumes as the business expands as well as support the business's long-term goals and future data management needs.