What is a customer data platform?
A Customer Data Platform (CDP) is a software system that collects, integrates, and manages customer data from various sources to create a unified and comprehensive customer profile. The primary goal of a CDP is to provide businesses with a single, centralized view of each customer, which can be used for marketing, analytics, and personalized customer experiences.Explore some key opportunities CDP can offer.
Unified Customer Profile
Real-time Data Updates
Data Cleansing and Deduplication
360-Degree Customer View
Data Analytics and Insights
Lead Generation and Conversion
Customer Data Issues We Help to Resolve
Customer Data Platforms we develop can effectively solve several major challenges that businesses can encounter. Some of the key issues we help to address include:
No Unified Customer View
Ineffective Marketing Campaigns
Manual Data Management
Inaccurate and Duplicate Data
Limited Cross-device Tracking
Issues with Data Privacy and Compliance
Customer Data Platforms For Various Industries (Who we create CDPs for)
Customer Data Platforms can be applied in various industries. In reality, any industry that collects and manages customer data can benefit from implementing a CDP to enhance their customer relationships and marketing efforts. Below are just a few examples:
Banking and Finance
Hospitality and Travel
Media and Entertainment
How we develop Customer Data Platforms
Customer Data Platform development process involves creating and building the technology infrastructure that enables correct collection, integration, and management of customer data from different distributed sources.
These are phases our development process comprises:
Building mechanisms to gather data from multiple sources such as websites, mobile apps, CRM systems, social media platforms, and more.
Processing and transforming raw data into usable formats, resolving duplicates, and ensuring data accuracy.
Creating a unified customer profile by integrating and consolidating data from different sources, providing a single view of each customer.
Implementing functionalities to ensure that customer profiles are constantly updated in real-time or near-real-time to reflect the latest interactions.
Segmentation and Personalization:
Incorporating features that allow businesses to segment customers based on specific attributes, behaviors, or preferences for targeted marketing efforts.
Analytics and Reporting:
Developing analytical capabilities to extract insights from customer data, helping businesses make data-driven decisions and improve marketing strategies.
Security and Compliance:
Ensuring data security and compliance with relevant data protection regulations to safeguard customer information.
As a software product development company we’ve already built a great number of cutting-edge web-based solutions like CDPs, customer engagement platforms for diverse industries. In our portfolio you’ll find a wide range of customized software solutions tailored to our clients’ unique needs.
Our team possesses a solid expertise in these industries, which helps us to build solutions that reach maximum ROI by adapting software capabilities to market context
The Lightpoint difference
We possess deep knowledge and skills as well as the necessary technology experience to ensure the developed software aligns with real-world clinical workflows and user expectations. Let us present some of them here.
Data Security and Integrity
Scalability and Flexibility