What you should know about LinkedIn automation tools
Digital marketing has strengthened its authority as the number one mode of marketing to reach its target audience and spreading the word about a brand. With that being the case, more and more businesses are leaning towards LinkedIn as their marketing platform of choice.
For businesses across different industries – especially the ones catering to the business audience – LinkedIn is a powerful platform that can propel companies to maximize their reach and get their message across to the right audience. When building a vast business network is on the agenda – be it for business or individuals – LinkedIn is the go-to platform.
But as with any other platform, there is a huge audience out there, and it keeps growing. Trying to connect with each user through a manual process won’t just lead to awfully slow progress, but you will not be able to make as many connections as you should in a given time. Also, there are too many activities to be performed and as the stakes go up, too much data to handle. This is where the LinkedIn automation tools come in handy.
How automation for LinkedIn works
Just like every other social network, any action on LinkedIn triggers a notification. This notification is then sent to the user the action was performed to hook them and bring them back to the platform.
Notifications are used to hook users and bring them back to the platform. Social selling engagements trigger notifications to help you get noticed the right way.
Most people are addicted to these notifications so when they see one, the immediate action is to open the app and respond to the activity. Notifications tell them the action you’ve performed on them. For example, you visited their profile, sent them a LinkedIn message, invited them to connect, etc.
Instead of doing this manually, LinkedIn automation is essentially performing these actions to trigger notifications that get you noticed. These actions often result in a response from the users (leads) to visit your profile, connect with you, check out your content or posts you’ve liked, or even check out your company.
In other words, LinkedIn automation triggers notifications that initiate varied responses from potential leads.
If you’re considering LinkedIn automation tools for your company, it’s important to have a good understanding of what to expect, and what the key benefits are before you begin comparing the various tools. At Lightpoint Global we have used many of them and here we outlined their key benefits and prepared the list of our top 3 LinkedIn automation tools.
The benefits of LinkedIn automation tools:
- LinkedIn automation tools help you publish your content for the right audience at the right time, and maximize your reach in no time, helping you gain an upper edge in the game.
- They help you bring in a personalized approach in your user interactions. Many of your connections would want to communicate with you not through email but directly via LinkedIn. Now, you can’t ensure a 24/7 presence of a human agent to handle incoming messages. Many tools are, in fact, smart enough to communicate with complete context and in a hyper-personalized manner.
- The best thing about LinkedIn automation tools is that they not only automate repetitive and redundant tasks but do a lot of intelligent work. For example, not only some tools generate leads for you but also provide features that make following up with prospects a cakewalk, features that enable you to quickly refresh your prior communication with them before heading out for a meeting.
- By automating your cross-sells, up-sells, and customer follow-ups you’ll likely notice an increase in your customer lifetime value. When you combine this with better lead management and prioritization, it’s likely that your sales activity will produce a better ROI.
- You save time managing your social media campaigns as most LinkedIn automation tools allow you to manage all of your social media campaigns from within one dashboard, and post to multiple accounts in one go.
Our top 3 LinkedIn automation tools
Dux-Soup has recently emerged as quite a popular tool for LinkedIn lead generation automation. An easy-to-use tool, Dux-Soup, makes finding leads, nurturing them, and getting them close to conversion, seem like a smoothly streamlined exercise.
Communicating with your prospects on LinkedIn becomes a more organized and chaos-free task with Dux-Soup. You get to personalize your messages and add interesting elements like images to your automated messages, which make them seem more human.
On visiting prospects’ profiles for future correspondence or if you are thinking about following up with them, you can drop notes and tags, based on your observations. Later on, you can reference these tags, notes, etc. to frame your messaging for them.
Even a beginner can easily set up drip campaigns for LinkedIn, using Dux-Soup. These campaigns automatically stop when your prospects respond. Their support team is a fantastic bunch. They also provide live chat support during EU and US business hours, which is an impressive effort towards faster and better customer query resolution.
One of the newest LinkedIn automation tools on this list, Expandi is a cloud-based platform that can help you increase your profile by creating connector campaigns, personalizing your messages, using advanced targeting options, and much more. You can set all of this up pretty easily on your own, with their intuitive design and simple controls.
The automated campaigns in Expandi are perfectly set up to be compliant with LinkedIn safety rules. That means the number of connections you send out on a daily basis will be capped to avoid detection, but you will still get great results as your account starts warming up.
You can create drip campaigns with follow-ups that will automatically trigger when your prospects answer one of your messages.
Expandi offers some of the best-advanced targeting features. For example, you can find people who engaged with a specific LinkedIn post, extract their profiles, and target them with a personalized message in just a few clicks.
If you are a start-up or sales team looking to supercharge their lead generation efforts and get in more qualified leads from LinkedIn into your sales funnel, Zopto is a great choice that you could pick from this list of LinkedIn automation tools.
Zopto, a cloud-based software, takes less than five minutes to set up. All you need is a LinkedIn Premium or Sales Navigator account and you can get started with the amazing functionalities that Zopto provides for LinkedIn lead generation. When you sign-up for Zopto, you get access to a ‘dashboard’ that collects and presents insights and statistics about the campaigns you are running on LinkedIn for lead generation.
Apart from automating your lead generation process that tool also helps you capture new markets that are currently outside your network.
Using advanced filters you can target your ideal client for each campaign that you are running on LinkedIn. You can, for example, apply filters and target by Location, Industry, Company size, Title, Seniority Level, Technology that the company uses, Number of followers, and much more. Zopto allows you to select the desired level of engagement for each campaign that you are running on LinkedIn. You can enable settings like Connection Invites, Sequential Messaging, Free InMails, Twitter Engagement, or Profile View Generator, to maximize engagement on your campaign.
So, LinkedIn automation helps you find your audience and engage your customers. Unlike manual campaigns, automation runs in the background while you tend to other valuable tasks. With automation, you can send personalized emails for each individual, from new visitors to repeat buyers. And if you combine LinkedIn automation with customer analytics, you can refine your targeting every time you send a message and grow your business without sacrificing that special personal touch.
Hopefully, this post has given you a better understanding of how you might be able to use automation software.