Customer Analytics Software Services We Offer
Our customer data analytics services encompass the development of various solutions that help businesses gain a deeper knowledge of their customers, improve decision-making process, enhance customer satisfaction, and drive growth. Here are some key types of customer analytics software solutions that we can develop.
Marketing Analytics Software
Customer Segmentation Software
Predictive Analytics Software
CX Analytics Software
Web Analytics Software
Customer Feedback and Survey Software
Customer Journey Analytics Software
Personalization and Recommendation Engines
The Advantages of Customer Analytics For Your Business
Customer analytics helps various businesses to improve overall customer satisfaction, increase revenue, and reduce costs while providingpersonalized interactions, targeted marketing campaigns, and more effective customer retention strategies.Here is what benefits you can get while utilizing our customer analytics services:
Improved Customer Understanding
Our solutions help businesses gain a deeper understanding of their customers by analyzing their behavior, preferences, and demographics.It caters for more targeted marketing campaigns, product enhancements, and customer engagement.
We help to deliver highly personalized experiences, such as personalized product recommendations, content, and marketing messages. This personalization increases customer satisfaction and drives conversions.
Customer analytics solutions that we develop help identify at-risk customers and factors contributing to churn. Thus, businesses can implement retention strategies, such as tailored offers and proactive customer support, to reduce churn rates.
Optimized Marketing Campaigns
We help businesses measure the effectiveness of their marketing campaigns in real-time. This allows for quick adjustments and the allocation of resources to the most successful strategies, ultimately improving ROI.
Increased Cross-Selling and Upselling Opportunities
We build customer insights analytics software that identifies complementary products or services that customers are likely to purchase, enabling businesses to strategically cross-sell and upsell, increasing revenue per customer.
Optimized Product Development
By analyzing customer feedback and usage data, we help businesses enforce their existing products and services or develop new ones that better align with customer preferences.
Efficient Resource Allocation
With insights from analytics our solutions deliver, businesses can allocate marketing and operational resources more effectively, maximizing ROI and minimizing wasted efforts.
Our customer analytics software fosters a data-driven culture within organizations, encouraging employees at all levels to base their decisions on data and evidence rather than intuition.
Who we do it for
We build customer data analytics software that is versatile and applicable across industries.where customer relationships and data-driven decision-making are essential.
Over the past 12+ years of work, we’ve completed 130+ bespoke software development projects for startups, SMBs, and enterprises. Explore the challenges that we addressed and the variety of custom software solutions our team has developed.
How We Work
As a full cycle software development company, we synchronize our development approach with our clients’ business goals and project nuances to deliver the right solution in the right time. Explore our engagement models, and choose which one works best.
We’ve selected the best combination of tools and technologies to collect, store, process, analyze, and visualize customer data to ensure comprehensive functionality of a customer analytics platform of any complexity.
Golang, Python, SQL, T-SQL
Django, Numpy, Pandas, Docker, Airflow, Jenkins, Grafana, Prometheus
Microsoft SQL Server Integration Services (SSIS)
Apache Kafka, Apache Airflow
Microsoft SQL Server, Oracle, PostgreSQL, MySQL, SQLite, Redis, MongoDB, DynamoDB, AWS S3, ClickHouse, Amazon Redshift, Google BigQuery, Snowflake
TensorFlow, Keras, Scikit-Learn, Pandas, Numpy, Dask, Matplotlib
XGBoost, CatBoost, LightGBM
NLTK, Spacy, DeepPavlov, fastText, Pymorphy2, HuggingFace
ETL Testing, Data Quality, Test Automation
Power BI, Tableau
OS: Windows, Linux, MacOS
Methodologies: Agile, Scrum
The Lightpoint difference
Our team helps to unlock the potential of customer data, refine strategies, and ultimately deliver superior customer experiences. What helps us is the expertise in data-driven solutions, the capacity to customize software for diverse industries, and the commitment to continuous innovation.
Expertise in Data-Driven Solutions
Customized Solutions for Diverse Industries
Customized Solutions for Diverse Industries